I.D.E.A. Studios is an ethics-driven streetwear brand with the united aim to protect animals. It was created with compassion by Ed Winters, an activist and vegan educator from the UK widely known for his viral online content. Pathwave work's very closely with Ed and his team to concept, design and develop merchandise to support his mission. We also support all brand and online store development.

I.D.E.A. Studios only develops socially conscious products. As a vegan clothing company they believe in making choices beyond themselves and making sure that their ethics driven model of clothing production removes both the human and non-human exploitation that is commonly associated with the fashion industry.