BRAND & MERCHANDISE CONSULTANCY
MAKE
GOODS
THAT
MATTER
IF YOU’RE GOING TO MAKE IT, MAKE IT MATTER. MAKE IT LAST.
This is a problem. Traditional promotional product marketing, whatever the intention behind it, has contributed to destructive consumerism. We can do better. We can make it matter. Pathwave is on a mission to make goods that are beautifully designed, effective, and ethical for the health of our planet. Because it’s our home. And we love it. And we want to leave it better than we found it. To make this happen, we take a joint approach. We will deploy our tested process that identifies the most ideal products to help achieve our objectives. We’re not here to waste. We’re here to help you win.
Let’s join forces. Let’s create products that drive everyone—and the planet—forward.
View OUR WORK
We Believe In Socially Conscious Product Development & CHOICES
The way consumers think about products is changing. Now more than ever, where and how products get made matters to consumers. Our planet’s health is non-negotiable. We do our best to supply long lasting, well designed, ethically made products that people love.
We collaborate with you to understand your brand, business model, culture, and capacity to develop solutions that help drive everyone forward in a healthy direction.
Working with Kyle and his team at Pathwave is always an extremely collaborative and boundary-pushing process. Kyle’s ability to see where lifestyle and fashion trends are headed makes him such an asset, as does his calm, friendly and enthusiastic demeanor. I always enjoy engaging Kyle at the start of a project because I know he will add value, and cause us to consider avenues and options that we might not have otherwise. He also understands the importance of working on an iconic brand, that has some parameters which can’t be adjusted – he knows how to find the sweet spot between heritage and innovation.

Dan Cote-Rosen
Oilers Entertainment Group - Director, Marketing
I've been working with Kyle and his team for a few years now, and when I say "working with" it's exactly what I mean. We have been collaborating on our SWAG since the very beginning. Kyle makes it very easy to work through things until we get exactly what we're after, often suggesting things I wasn't even considering. As well, he makes sure I never feel pressured into getting anything I don't want to - something I've always been cautious of. I plan on working with Kyle and his team at Pathwave for many more years making what I think is some of the best branded swag on the market.

Shawn King
PAX - Head of Marketing, Canada & Intl
"I’ve had the pleasure of collaborating with Kyle now for the past several years on retail and corporate SWAG. Each project Kyle and the Pathwave’s team continue to push the boundaries think radically. Kyle and team take the time to ask the questions to better understand what we are looking for and produce excellent work. As a growing brand, it’s critical to remain agile and Kyle’s team holds themselves at the pinnacle of excellence. "

Chris McAulay Gilbart
Fire & Flower Cannabis - Director of Retail
We have been working with Kyle for a decade, and he is much more than a supplier: he is an integral part of our team. He takes time to understand our company’s brand and our culture and is always striving to find creative ways for us to promote that identity both internally and externally.

Rob Dowler
DCM - P.Eng.
Pathwave is an exemplary resource that has repeatedly assisted us in achieving many of our merchandise goals. Their team sets themselves apart from the pack thanks to streamlined process, unparalleled creative and design, and full circle solutions that encompass presentation, branding and packaging. Kyle’s attention to detail and commitment to creating unique products in our space have helped in pushing the look of our brand forward. We look forward to our next project together.

Alanna Priestner
Saskatoon Blades Hockey Club
Kyle and his team at Pathwave have always taken our event merchandise to the next level! Their expertise has helped keep costs down, and generate extra revenue by keeping up to date on current trends, generating excellent ideas and designs, and assisting with the sales of the products themselves. Their knowledge for what is trending to sell, quantities, price points and sales tactics is second-to-none.

Chris Schoengut
Trixstar - Entertainment That Elevates