Model Tygean Mungongo wearing the Local Soft Goods coach jacket and pull-hover hoodie on an Edmonton rooftop.

Edmonton Oilers

DESIGN-DRIVEN FANWEAR. MADE TO LAST.

Edmonton Oilers

DESIGN-DRIVEN FANWEAR. MADE TO LAST.

Edmonton Oilers

DESIGN-DRIVEN FANWEAR. MADE TO LAST.

Client

Edmonton Oilers

Year

NOW

Services

Merchandise Design & Branding

Merch Development & Supply

Strategic Consulting & Ideation

Online Store Development & Fulfillment

Product Photography & Art Direction

Collaborators

Jared LeBlanc

Pete Nguyen

Lift Interactive

Shaun Brandt

Cooper & O'Hara

Dan Cote Rosen

VIEW PRODUCTS

WATCH THE VIDEO

Black and white shot of Model Tygean Mungongo wearing the Local Soft Goods coach jacket and pull-hover hoodie on an Edmonton rooftop.

Kyle Nichols wearing the Local Soft Goods zip-up hoodie and wool cap on an Edmonton rooftop.

Close-up of Model Tygean Mungongo wearing the Local Soft Goods work jacket and pull-hover hoodie.

Pathwave is collaborating with the Oilers Entertainment Group to develop the locally designed and made fanwear line, Local Soft Goods. All products are made socially conscious in Edmonton and across Canada, and only use premium fabrics and embellishments. The foundation of all products are based on community direction, performance and style. The collection for is for everyone, and infused with local influence.

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Model Tygean Mungongo walking down a concrete path wearing the Local Soft Goods script t-shirt.

Close-up of Kyle Nichols wearing the Local Soft Goods beanie on an Edmonton rooftop.

We are excited to grow this collection and offer all fans something tailored and to the team and culture. Local Soft Goods will be a flagship offering for the local licence category for the Edmonton Oilers. We are excited to be apart of the every changing market of professional sports merchandise.

Working with Kyle and his team at Pathwave is always an extremely collaborative and boundary-pushing process. Kyle’s ability to see where lifestyle and fashion trends are headed makes him such an asset, as does his calm, friendly and enthusiastic demeanor. I always enjoy engaging Kyle at the start of a project because I know he will add value, and cause us to consider avenues and options that we might not have otherwise. He also understands the importance of working on an iconic brand, that has some parameters which can’t be adjusted – he knows how to find the sweet spot between heritage and innovation.