ABOUT
Kyle Nichols founded Canada and USA based brand and merchandise consultancy Pathwave Inc. His approach is based on over 17 years of knowledge and experience in the branded merchandise industry.
Pathwave's goal is to dive deep into the inner workings of your company and to become an extension of your team. We believes the most effective ideas are formed when a strong collaborative relationship are established and boundaries are pushed. We think radically and with purpose.
To learn more about the fundamentals Kyle's approach to branded merchandise, download the FREE Guidebook here:
OUR MISSION
At Pathwave we believe in challenging today's market of branded merchandise. We focus on thinking creatively, challenging norms, and working closely with our clients to curate products that strategically address their goals.
Our initiative is to supply products that are high quality, multifunctional, and socially responsible. We do our best to educate you on the makers, decorators, and supply chain of the products we build together.
OUR VALUES
The Pathwave values (M.A.K.I.N.G.S) define us. They guide our behaviour and the way we treat each other.
Make with purpose
We’re driven to design beautiful products that have a positive impact on people.
Always be growing
We continuously seek opportunities to expand our skills, our knowledge, and ourselves.
Keep pushing boundaries
We explore and experiment with new and unexpected ways to achieve our clients’ goals.
Invest in the details
We deliver quality consistently because we’re process-driven and relentlessly organized.
No bullsh*t
We communicate honestly and openly and encourage everyone around us to do the same.
Greatness is a collective effort
We work closely with our clients to create amazing work, achieve goals, and grow together.
Simplicity is key
We know the strongest solutions aren’t complicated and follow the path of least resistance.
WHAT WE're NOT
Order Fillers
Trinkets & Trash
Rinse & Repeat
4-Imprint
MAJOR INDUSTRIES
Fashion & Lifestyle
Corporate (B2B)
Transportation & Auto
Health & Nutrition
Sustainability
Cannabis
Animal Rights
Music & Artists
Pro Sports & Events
Hospitality
We make products for great brands
