ABOUT

Kyle Nichols founded Canada-based brand and merchandise consultancy Pathwave Inc. His approach is based on over 16 years of knowledge and experience in the branded merchandise, fashion, and design industry.

His goal is to dive deep into the inner workings of your brand and to become an extension of your executive team. He believes the most effective ideas are formed when a strong collaborative relationship are established and there is mutual understanding of the world we wish to live in.

Learn more about the fundamentals of his approach:

Kyle Nichols portrait, founder of Pathwave brand and merchandise consultancy.

OUR MISSION

At Pathwave we believe in challenging today's market of branded merchandise. We focus on thinking creatively, challenging norms, and working closely with our clients to curate products that strategically address their goals.

Our initiative is to supply products that are high quality, multifunctional, and socially responsible. We do our best to educate you on the makers, decorators, and supply chain of the products we build together.

OUR VALUES

Strategy Driven

Creative

Experimental

Results Driven

Quality Design

Socially Responsible

Lifetime Products

Collaboration

WHAT WE're NOT

Order Fillers

Trinkets & Trash

Rinse & Repeat

4-Imprint

TARGET INDUSTRIES

Fashion

Animal Rights & Veganism

Environment

Health & Nutrition

Sustainability

Cannabis & Mushrooms

Corporate

Music

Sports

Hospitality

Pathwave Tangled Snake Graphic Asset