Kyle Nichols founded Canada-based brand and merchandise consultancy Pathwave Inc. His approach is based on over 16 years of knowledge and experience in the branded merchandise, fashion, and design industry.
His goal is to dive deep into the inner workings of your brand and to become an extension of your executive team. He believes the most effective ideas are formed when a strong collaborative relationship are established and there is mutual understanding of the world we wish to live in.
Learn more about the fundamentals of his approach:
At Pathwave we believe in challenging today's market of branded merchandise. We focus on thinking creatively, challenging norms, and working closely with our clients to curate products that strategically address their goals.
Our initiative is to supply products that are high quality, multifunctional, and socially responsible. We do our best to educate you on the makers, decorators, and supply chain of the products we build together.
WHAT WE're NOT
Trinkets & Trash
Rinse & Repeat
Animal Rights & Veganism
Health & Nutrition
Cannabis & Mushrooms